Privacy Policy
1. Information We Collect
We collect information you provide directly to us when you create an account, connect social media platforms, create campaigns, upload assets, or interact with our services.
Personal Information
- Name and contact information (email address, phone number)
- Account credentials and authentication data
- Payment and billing information
- Professional information (company, role, industry)
- Communications with our support team
Social Media Account Information
When you connect your Instagram or YouTube account, we access limited information necessary to operate Accale’s automation features—such as publishing content, managing campaigns, and reporting performance. We only access this information after you explicitly authorize the connection through the respective platform.
YouTube
- Channel ID and custom URL
- Channel title and description
- Profile thumbnail (channel image)
- Uploads playlist ID
- Subscriber count, video count, and total view count
- Per-video: title, description, thumbnail, publish date, duration, tags
- Per-video metrics: views, likes, comments
- Account ID and user ID
- Username and display name
- Account type (e.g., Business, Creator)
- Profile picture URL
- Followers count, follows count, and media count
- Account-level insights: reach, profile views, website clicks, accounts engaged, total interactions, likes, comments, shares, saves, replies
- Per-post metrics: likes, comments, shares, saves, reach, impressions
User Uploaded Content Assets
Content assets are the creative materials you upload to Accale for publishing to your connected social media platforms. This includes:
- Images
- Text (captions, descriptions, titles)
- Videos
Campaign and Content Information
To provide campaign automation features, we collect information related to your social media campaigns, including:
- Campaign goals and objectives
- Content strategies and content calendars
- Uploaded media assets (images, videos, captions)
- Post scheduling configurations
- Tags, descriptions, and metadata associated with posts
Usage Information
We collect information about how you interact with our platform, including:
- Features used within Accale — Which tools, pages, and automation features you access and when
- Campaign creation and editing activity — When you create, edit, or delete campaigns; changes to goals, content blocks, and schedules
- Scheduling and publishing actions — When you schedule posts or videos, set publish times, or trigger publishing
- Approval and workflow actions — When you approve, reject, or request changes to AI-generated content or campaign suggestions
- Performance monitoring activity — When you view analytics, sync metrics, or access campaign performance reports
Technical Information
We automatically collect certain technical information when you use our services:
- IP address
- Device identifiers
- Browser type and version
- Operating system
- Log files and diagnostic data
- Usage analytics
2. How We Use Your Information
We use the information we collect to provide, maintain, and improve Accale’s automation services.
Specifically, we use your information to:
- Connect and manage your Instagram and YouTube accounts
- Create and manage social media campaigns
- Generate content strategies and scheduling recommendations
- Publish posts and videos according to your approved schedules
- Provide campaign performance analytics
- Improve AI-driven recommendations and automation
- Send technical notices, updates, and support communications
- Detect and prevent fraud, abuse, or security threats
- Comply with applicable legal obligations
OpenAI
Any of the data collected as described above—including personal information, social media account information, user uploaded content assets, campaign and content information, usage information, and technical information—may be sent to OpenAI models to provide Accale's services, such as content generation, campaign recommendations, and scheduling optimization. See the OpenAI section under Third-Party Integrations below for details on how we use OpenAI and protect your data.
3. AI and Machine Learning
Accale uses artificial intelligence technologies to help automate content strategy, planning, and campaign optimization.
How AI Is Used
AI is integrated into multiple stages of the Accale workflow, including:
- Content idea generation
- Caption and tag suggestions
- Content calendar planning
- Optimal posting time recommendations
- Campaign strategy insights
- Performance-based recommendations
Data Processed by AI
To provide these features, we may process certain data using AI systems, including:
- Campaign objectives
- Content descriptions
- Uploaded media metadata
- Historical content performance data
- Engagement metrics from connected platforms
Our AI Data Practices
- Your data is only processed to generate outputs for your account
- AI-generated content remains under your control
- Users maintain the ability to review and approve content before publishing
4. Human-in-the-Loop Workflow
Accale operates on a human approval model to maintain brand integrity and user control.
Before any automated publishing occurs:
- Accale generates campaign suggestions, captions, and scheduling recommendations.
- Users review and edit generated content.
- Users explicitly approve content for publishing.
No content is published without user authorization.
5. Information Sharing
We do not sell your personal information.
We only share information with trusted third parties when required to operate our services.
Service Providers
We may share limited information with service providers that help us operate our platform, including:
- Cloud infrastructure providers
- Data storage providers
- Payment processors
- Analytics services
- AI service providers
These providers are contractually obligated to protect your data.
Legal Requirements
We may disclose your information if required by law or in response to valid legal requests by public authorities.
Business Transfers
If Accale is involved in a merger, acquisition, or asset sale, your personal information may be transferred as part of that transaction.
6. Third-Party Integrations and Data Processing
Accale integrates with external services to provide automation and AI capabilities.
By using our services, you acknowledge that certain data may be shared with these services when required to operate the features you choose to use.
OpenAI (Artificial Intelligence Processing)
Accale uses OpenAI technology to power AI-driven campaign recommendations and content generation.
What we may share
- Campaign goals and objectives
- Content descriptions or prompts
- Performance insights used to generate recommendations
- Metadata related to uploaded content
Purpose
- Generate captions and content suggestions
- Suggest content strategies and campaign ideas
- Improve scheduling and optimization recommendations
Important
- Data is only processed to generate outputs for your account
- All transmissions occur through secure API connections
Accale abides by OpenAI's terms of use: https://openai.com/en-GB/policies/row-terms-of-use/
For more details on privacy see: https://openai.com/en-GB/policies/privacy-policy/
Instagram (Meta Platforms)
When you connect your Instagram account, Accale may access certain information and perform actions on your behalf.
Capabilities include
- Viewing account metadata (username, profile image)
- Publishing posts, reels, or media you approve
- Accessing engagement metrics
- Reading comments for engagement monitoring
- Retrieving performance analytics
Purpose
This access allows Accale to schedule posts, automate publishing, and analyze campaign performance.
Accale follows and respects Instagram's terms of use: https://help.instagram.com/termsofuse
User Control
You may disconnect your Instagram account at any time via:
- Instagram account security settings
- Accale integrations dashboard
Disconnecting the integration will stop all future automation.
YouTube (Google)
When you connect your YouTube channel, Accale may access limited channel data to enable publishing and analytics features.
Capabilities include
- Viewing channel metadata
- Uploading videos you approve
- Setting titles, descriptions, and tags
- Accessing video analytics (views, engagement, watch time)
- Organizing playlists and video settings
Purpose
This access allows Accale to publish scheduled videos and analyze performance.
Accale follows and respects YouTube's terms of use: https://www.youtube.com/static?template=terms
User Control
You may revoke access at any time through:
https://security.google.com/settings/security/permissions
or through the Accale integrations dashboard.
7. Data Security
We implement industry-standard security measures to protect your data.
Security practices include:
- Encryption of data in transit (HTTPS)
- Secure authentication systems
- Access control and permission management
- Infrastructure security monitoring
- Regular security reviews and updates
While we strive to protect your information, no system can guarantee absolute security.
8. Data Retention
We retain your information only as long as necessary to provide our services and comply with legal obligations.
Retention may depend on:
- Active account status
- Campaign data storage needs
- Legal or regulatory requirements
- Operational security requirements
Users may request deletion of their data at any time.
To request deletion, visit:
/data-deletion
or email:
9. Cookies and Tracking
We use cookies and similar technologies to improve user experience and platform functionality.
Types of cookies we may use include:
Essential Cookies
Required for authentication and platform functionality.
Performance Cookies
Used to understand how users interact with Accale.
Functional Cookies
Remember user preferences and settings.
Analytics Cookies
Help improve performance and product development.
Users can control cookies through their browser settings.
10. Children's Privacy
Accale is not intended for individuals under the age of 13.
We do not knowingly collect personal information from children under 13. If such information is discovered, it will be deleted promptly.
11. International Data Transfers
Your information may be processed in countries outside your own, including the United States.
When transferring data internationally, we implement appropriate safeguards to comply with applicable data protection laws.
12. Changes to This Policy
We may update this privacy policy from time to time.
Updates will be posted on this page along with a revised "Last Updated" date. Continued use of our services constitutes acceptance of any updates.
13. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
Email: support@accale.ai